Welcome to the Aisle Be Ready Podcast!
Helping you make retail moves that make cents.
As DEI initiatives face rollbacks, a familiar reality resurfaces: working twice as hard to claim what we deserve. The Aisle Be Ready Podcast equips underrepresented founders, creators, and innovators with the tools, insights, and inspiration to navigate this shifting retail landscape and build lasting success.
From securing shelf space with major retailers to scaling operations for national growth, each episode dives into proven strategies, actionable advice, and unfiltered stories. Featuring diverse voices and industry leaders during a time where resilience is key, this podcast is your ultimate resource.
Hey, I’m JOSANTA
Your Host & Biz Bestie
Before I became a beauty boss and retail strategist, I was a journalist telling compelling stories for outlets like CBS, Access Hollywood, and many more. Now, I’m dusting off those storytelling skills to bring you candid conversations with the founders and innovators shaping the retail world. As someone who’s helped brands land in 10,000+ retail doors and generate over $25M in sales, I know what it takes to succeed in this space—and I know the right questions to ask.
Time to turn those shelf dreams into reality!
Consider us your biz besties
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FREEBIE
Aisle Be Ready, But Are You?
Your shelf space is calling—are you ready to answer? Take our Retail Readiness Quiz and unlock your personalized guide featuring the 10 essentials every brand needs to get retail-ready (and why they matter). It’s free, it’s fabulous, and it’s your first step to owning those shelves like a pro.
Download your guide today and get one step closer to making your retail dreams a reality!