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3 Fatal Mistakes to Avoid When Meeting with a Retail Buyer
Buyers and their processes will vary by retailer. But after countless meetings, these are pretty standard across the board.

5 Questions to Ask Yourself Before Launching with A Retailer
Placing your online-only product in stores can help you elevate your customer’s experience and increase overall brand awareness.

8 Rookie Mistakes Brand Founders Make When Starting A New Business
Since experience can be a costly teacher when you’re building a business on a tight budget, take a moment to learn from these collective experiences of other founders to save yourself time and money.

Testing, Testing: Why You Need Feedback on Your Product from Your Audience BEFORE Launch
Think your product is the next big thing? If so, avoid the critical mistake of launching prior to evaluating its viability.

Never Believe These 3 Common Retail Misconceptions
There is no exact recipe to create the perfect launch, but don’t let these common misconceptions be your kryptonite on the road to grabbing the shelf space that you deserve.

5 Ways to Get the Attention of a Retail Buyer (#3 is super easy!)
Buyers receive hundreds of cold emails and pitches a week. Therefore, you need to connect with them in a meaningful way.
Hey, you!