Ready to get your brand on shelves — and keep it there?
Retail isn’t reserved for the chosen few. It’s for founders like YOU!
We empower emerging CPG brands to scale strategically, break into retail, and thrive across multiple channels.
Aisle Be Ready — but are you? Let’s find out!
Hey there!
I’m Josanta Gray Emegano
I’m a growth strategist, beauty exec, and the one people loveling call the Olivia Pope of Beauty. I’ve helped brands secure spots on the shelves of Target, Walmart, Sephora, and Ulta. Now, I’m passing the playbook to founders like you.
Aisle Be Ready isn’t just a platform—it’s a movement. Whether you’re launching your first product or scaling nationwide, we give you the retail roadmap, insider connections, and the confidence to win. Because great products don’t just deserve shelf space—they deserve to stay there.
Not sure where to start?
empowerment THROUGH EXPERTISE
Fractional Growth Officer Services
Retail isn’t guesswork—and you shouldn’t have to figure it out solo. Our fractional CGO services plug you directly into omnichannel growth strategies and sell-through marketing that drive results. Consider us your in-house omnichannel strategist, without the full-time overhead.
Need a growth partner? Let’s Talk.
FROM LAUNCH TO LEGACY
Step-by-Step Retail Courses
Stop doomscrolling Google for answers. Our courses give you the exact steps to price, pitch, and launch your brand into retail. Whether you’re a first-timer or ready for national distribution, our courses simplify the path to becoming aisle ready.
Ready to break into retail?
STORIES THAT SELL
Aisle Be Ready Podcast
Real founders. Real lessons.
We talk to founders who’ve gone from racks to riches—sharing the lessons, setbacks, and breakthroughs that helped them scale.
Dive in now for inspiring stories and actionable insights.
BUILT TO SCALE, TOGETHER
Aisle Be Ready Blog + Community
Scaling isn’t a solo sport. We’re creating a network of movers, makers, and market disruptors who share insights, resources, and opportunities. From grant leads to insider tips, we’re stronger together.
And here’s why you should join now: we’ll be launching our very own grant to help fund your next big PO. Applications open Summer 2025, so don’t miss out—be part of the community today!
Free Resources To Launch & Scale
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Are You Retail Ready?
Grab the Retail Readiness Checklist to make sure you’re covering all the essentials—from barcodes to pricing to packaging.
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Margin Calculator
Take the guesswork out of wholesale pricing with our Margin Made Easy: Wholesale Pricing Calculator. Build margins that work for your business and your bottom line.
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Seal The Deal
Win over buyers with our Retail Pitch Templates. From email scripts to meeting tips, you’ll have everything you need to make an unforgettable first impression.
Where Our Brands Thrive…
What’s being said…
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"Working with Josanta and Aisle Be Ready was a game-changer for Vaila Shoes. As a footwear brand founder, I needed expert guidance to scale into a new retail partnership, and Shelfmade delivered. Josanta wasn’t just a consultant—she became a trusted advisor who genuinely cared about our success. Even after our partnership, she continues to stay in touch and make valuable introductions that drove our growth."
Ahriana, Valia Shoes
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"Launching a beauty brand from idea to shelf is no small feat, but Aisle Be Ready made it possible. Their expertise, industry connections, and hands-on support helped me navigate retail readiness, merchandising programs, and national distribution. Without them, I wouldn’t have landed on retail shelves. Whether starting with an idea or scaling up, Shelfmade accelerates growth efficiently."
Kimberly, Frigg Wellness
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"Onboarding at Target was a complex process, but Josanta made it seamless. As a lawyer and author, I was familiar with strategy but needed help navigating industry terminology. Josanta quickly helped me decode the buyer’s language and grasp key concepts, ensuring we were positioned for success in retail."
Lynda
FREEBIE
Aisle Be Ready, But Are You?
Your shelf space is calling—are you ready to answer? Take our Retail Readiness Quiz and unlock your personalized guide featuring the 10 essentials every brand needs to get retail-ready (and why they matter). It’s free, it’s fabulous, and it’s your first step to owning those shelves like a pro.
Download your guide today and get one step closer to making your retail dreams a reality!